Workplace glossary

What is a mass notification system?

Definition & practical guide2 min read

A mass notification system sends a single urgent message to many people at once, across more than one channel, so that a warning does not depend on everybody happening to check the same app. In a workplace it is the first thing that happens in an incident: people are told, and only then do they evacuate, shelter or account for themselves at the muster point.

On this page

The word “mass” is slightly misleading. The systems that work in practice are the ones that can be narrow: a message to one floor of one building, rather than to every employee in every country. Alerting everyone about a problem on floor three trains people to ignore the next alert.

Two things separate a usable system from a list of phone numbers. The first is knowing who is actually on site, which comes from booking and check-in data rather than a directory. The second is including visitors and contractors, who are the people least likely to know where the stairs are.

HybridHero offers emergency alerts and messaging as an add-on. A titled message can be sent to all users, facility managers or admins, either across the organisation or scoped to a country, city, building or floor, reaching people whose home location it is and anyone checked in there at the time. Employees receive it by push notification, email and SMS where a number is held; visitors checked into Visitor Management at that location receive it by email. SMS is charged separately. See emergency and workplace safety management.

Common questions

How is a mass notification system different from a fire alarm?

An alarm tells people something is wrong. A notification tells them what it is and what to do, which matters for the incidents an alarm cannot express: a lockdown, a burst pipe on one floor, a closed entrance, severe weather.

Should an emergency alert go to everyone?

Usually not. Scoping the message to the affected building or floor keeps it credible. Alerting the whole organisation about a local problem teaches people to ignore the next one.

Do visitors and contractors receive emergency alerts?

They should, because they are least likely to know the building. In HybridHero, visitors checked into Visitor Management at the target location are emailed.