This Cookie Policy explains how HybridHero uses cookies and similar technologies to recognize you when you visit our website. It explains what these technologies are, why we use them, and your rights to control our use of them. By using or accessing our website you agree to this Cookie Policy (Policy). This Policy may change from time to time. We will post any changes on this page and, where appropriate, provide a more prominent notice. We encourage you to review this Policy periodically. The date above indicates when this Cookie Policy was last updated.
What are cookies?
A cookie is a small text file that is downloaded to your computer or mobile device when you visit a website. When you visit the site again, the cookie allows that site to recognise your browser. Cookies may store user preferences and other information.
Cookies provide convenience features to save you time and help the website function effectively.
Cookies set by HybridHero are called “first party cookies”. Cookies set by parties other than HybridHero are called “third party cookies”. Third party cookies enable features or functionality to be provided on or through the website (for example advertising, interactive content and analytics). These third parties can recognise your device when it visits our website and when it visits certain other websites.
What cookies does HybridHero use and why?
We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as “essential” or “strictly necessary” cookies.
Essential website cookies: These cookies are necessary to operate our website and enable access to core functionality, such as secure areas and form submissions.
Performance and functionality cookies: These cookies help us improve how our website works. They provide information about which parts of the site are most accessed and whether users encounter errors. Functional cookies also allow us to remember preferences.
Analytics and customisation cookies: These cookies collect information in aggregate form to help us understand how our website is used, measure marketing effectiveness, and customise content. We may use analytics providers including Microsoft Clarity to analyse behavioural metrics, heatmaps and session activity in order to improve user experience and website performance.
Advertising cookies: These cookies are used to make advertising messages more relevant. They help prevent the same advertisement from reappearing repeatedly, ensure advertisements are properly displayed, and in some cases select advertisements based on your interests.
Microsoft Clarity and Microsoft Advertising
We partner with Microsoft Clarity and Microsoft Advertising to better understand how users interact with our website through behavioural metrics, heatmaps and session replay technology. This helps us improve and market our products and services.
Website usage data may be captured using first party and third party cookies and other tracking technologies to determine the popularity of products or services, measure online activity, optimise website performance, support fraud prevention and enhance security. This data may also be used for advertising and remarketing purposes.
By using our website, you agree that HybridHero and Microsoft may collect and process this data in accordance with this Cookie Policy and our Privacy Policy.
For more information about how Microsoft collects and processes your data, please refer to the Microsoft Privacy Statement.
Social networking cookies
These cookies enable you to share pages and content that you find interesting on our website through third party social networking platforms. These cookies may also be used for advertising purposes.
How can you control cookies?
You can choose whether you wish to accept cookies. Your browser will generally provide options to accept or refuse cookies. If you choose to block cookies, you may still use our website, but some functionality or areas may be restricted. As browser controls vary, please refer to your browser’s help menu for further information.
- Web beacons: Our website may contain electronic images known as web beacons. These are used to track visitor numbers and understand which content is effective. Web beacons function similarly to cookies and help monitor user activity.
- Flash: HybridHero does not use Flash cookies.
- Targeted advertising: HybridHero does not directly serve targeted advertising. However, third parties may serve cookies on your device to deliver advertising through our website, use information about your visits to this and other websites to provide relevant advertisements, and measure advertising effectiveness. For more information:
EU users: https://www.youronlinechoices.eu or https://iabeurope.eu/
US users: https://www.iab.com/
Further information
If you have any questions about this Policy or our use of cookies and similar technologies, please contact us at info@HybridHero.com or by post at HybridHero Ltd, 25EP, 25 Ecclestone Place, London SW1W 9NF, United Kingdom, marked for the attention of Privacy.