Practice management is the business side of running a professional firm: staffing, client engagements, billing, compliance and premises. In accounting and law it is a recognised discipline with its own software category for the client and billing side.
The premises slice of practice management changed the most since hybrid work: partner offices, team seating, client meeting suites and confidential storage all get rethought when attendance halves. Workplace platforms have become the operational layer practice managers use to run that new arrangement day to day.