A useful pivot is evidence-led. “People are not using the booking kiosk” is a reason to pivot toward mobile check-in; “we feel like changing it” is not enough.
Common questions
What does Pivot mean in simple terms?+
To pivot is to change direction while keeping the broader goal. The term is common in startups and projects when the original plan is not working or new data points to a better path.
How does Pivot work in practice?+
A useful pivot is evidence-led. “People are not using the booking kiosk” is a reason to pivot toward mobile check-in; “we feel like changing it” is not enough.