Blog / Best Practices / Hybrid working

5 Proven ways to build and sustain your company culture in the hybrid working world   

company culture
By nickelle

Best Practices / Hybrid working | April 16, 2024

With hybrid working here to stay for millions of people worldwide, maintaining company culture has never been more prevalent. Culture stands as a vital factor in a company’s success – when company cultures are more effective, organisations see tangible benefits in terms of revenue growth and innovation.   

However, it seems company culture diminishes when employees aren’t physically in the office together.  A study by Microsoft reported that ‘while maintaining productivity hasn’t been an issue with remote working, a strain on team culture seems to be hampering innovation’.    

This raises the question of: how can organisations build and sustain a company culture in the hybrid working world? It starts by investing in your people – central to the success of any organisation.   

1. Shared purpose   

Purpose has always been pivotal for building successful organisations and company culture, but it becomes even more crucial in the era of hybrid work. In traditional office settings, employees thrive on collective energy and engage in discussions about company updates, clients and more. However, remote work reduces these interactions significantly.    

Therefore, leaders must intentionally communicate a shared sense of purpose, company goals, the significance of teamwork and ensure individuals feel their contributions are integral to the organisation’s success.   

2. Encourage connection and collaboration    

Hybrid work arrangements can sometimes foster a sense of isolation or disconnect among team members. To combat this, encourage opportunities for connection and collaboration, such as virtual coffee breaks, team-building exercises, and regular check-ins, to maintain good working relationships and boost employee wellbeing.   

Additionally, leverage digital collaboration tools and platforms to create a transparent space that helps keep teams aligned on work by bringing all the people, information, and documents together. This can also create a space where employees can connect on non-work-related topics.   

3. Cultivate trust and autonomy  

Trust is essential in any work environment, but it becomes even more crucial in a hybrid setting. Empower your team members by giving them autonomy to manage their work and trusting them to deliver results independently.    

This, in turn, not only fosters trust but also boosts morale and productivity, as employees will benefit from feeling more in control of their work. Organisations should avoid micromanaging employees, focus on outcomes, and provide support and resources to help employees perform at their best in their roles.   

4. Leading by example   

In the hybrid world, leaders need to walk the talk. Leading by example; embracing transparency, empathy, and inclusiveness sets a powerful example for your employees. Traditional, top-down approach management doesn’t go well with hybrid working models. Holding onto information at the executive level can dampen team morale. Instead, management should work towards decentralising their decision-making decisions, which will keep employees in the loop and foster transparency and inclusiveness.   

 A culture of openness, where everyone is kept informed—the good, the bad, and the ugly. This culture of openness reduces uncertainty and prevents individuals from feeling excluded. Not only will transparency and inclusiveness sustain company culture, but it will also reduce employee confusion and drive company success.    

5. Resolve conflict 

Successful cultures inevitably encounter conflict. In a dynamic environment, there will always be varying perspectives, meaning there will be space to facilitate discussions and debates. However, what sets apart effective company cultures is their ability to handle conflict constructively.   

In a hybrid work environment, conflict resolution dynamics can become more challenging. Distance may lead to issues being either ignored or exaggerated due to assumptions formed without sufficient information. Leaders and team members must remain attentive to potential differences and actively promote healthy disagreement—dialogue that is civil, respectful, and conducive to progress.   

Establishing guidelines for managing disagreement and fostering an environment that embraces diverse opinions are essential steps in navigating conflict productively and maintaining company culture.    

Leaders and company culture

It’s important to note, that leaders must be intentional and make an effort to maintain a good company culture when hybrid working is in place. Maintaining company culture has always been a challenge, but with hybrid workplaces, organisations must work through another set of challenges. It won’t be easy, but in the long run, it will benefit you and your employees as it will create a more engaged and productive workforce, helping fuel your organisation’s success.    

Looking for a solution to help build and sustain your company culture? Book a free demo with us today.   

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